“The first act of insight is throw away the labels.”
– Eudora Welty
February 7
State of the PR Industry
Authored by Shannon Berg, CEO and Founder The President is set to deliver the annual State of the Union address. The time-honored tradition got me…
February 2
Progress Not Perfection: Five Tips for Excelling at ESG Communications
Nine out of 10 publicly traded companies have adopted environmental, social and governance strategies, and studies signal ESG is here to stay. ESG-focused investment is…
December 20
Leading Lewis & Clark into a New Era of Higher Education
As a woman-owned, women-led public relations firm, Berg & Associates is proud to partner with women and diverse leaders to help them connect with their…
December 12
Keep that momentum going
How to maintain your great reputation through fast growth Congratulations—your company is growing at warp speed. Now you need a public relations program that grows…
March 4
Award-Winning PR Executive Brian S. Terrett, APR, Fellow PRSA, Joins Berg & Associates in Of Counsel Role
Veteran PR executive Brian S. Terrett, APR, Fellow PRSA, has joined Berg & Associates, serving in an Of Counsel role. Terrett, whose four-decade PR career…
September 24
Survey: CEOs seek crisis communications technology solutions to mitigate increasing reputational risks
Berg & Associates, a PR firm specializing in crisis communications, released the results today of a nationwide survey measuring the reputational risks faced by large…
April 14
Creating a brand: Lessons Learned from CEO Shannon Berg
In 2017 I stepped off the edge of the earth. That’s what it felt like to quit my job and found Berg & Associates LLC.…
March 26
Meet Georgella Muirhead, APR
Georgella Muirhead has left an indelible mark on the public relations industry in Michigan. After serving at the helm of communications for the cities of…
March 19
Meet Serilda Summers-McGee
“My entire life, I have challenged the status quo. From breaking the cycle of poverty to leaving the warmth of my hometown and everything familiar…
March 10
Meet Sharon Maxwell
“Being a Black woman CEO in a white-male-dominated field is challenging, to say the least. When I started my business Bratton Construction in the early…
February 3
Five tips for tough messages
Sharing a message with employees in response to a world-shaking event can be challenging for even the most seasoned leader. Here are five things to…
February 3
Small mistakes with big consequences
It’s been an intense week. Your team is incredibly busy and moving at lightning speed. Perfect conditions for small mistakes that can have big consequences.…
January 12
The Best of 2020
At Berg & Associates LLC, the best of 2020 was having the privilege of helping tell the stories of how our amazing clients responded to…
December 29
Choose to Challenge
As the leader of an all-women PR team, I can’t wait to see this lineup of powerhouse women communicators announced by the Biden Harris Administration…
December 29
Welcome B&A PR Associate Haley Dowell!
Introducing Berg & Associates’ newest team member, Haley Dowell! Haley is a PR Associate with experience in tech PR leading media relations activities for B2B clients…