Insights

“The first act of insight is throw away the labels.”

Eudora Welty

March 4

Award-Winning PR Executive Brian S. Terrett, APR, Fellow PRSA, Joins Berg & Associates in Of Counsel Role

Veteran PR executive Brian S. Terrett, APR, Fellow PRSA, has joined Berg & Associates, serving in an Of Counsel role. Terrett, whose four-decade PR career…

September 24

Survey: CEOs seek crisis communications technology solutions to mitigate increasing reputational risks

Berg & Associates, a PR firm specializing in crisis communications, released the results today of a nationwide survey measuring the reputational risks faced by large…

April 14

Creating a brand: Lessons Learned from CEO Shannon Berg

In 2017 I stepped off the edge of the earth. That’s what it felt like to quit my job and found Berg & Associates LLC.…

March 26

Meet Georgella Muirhead, APR

Georgella Muirhead has left an indelible mark on the public relations industry in Michigan. After serving at the helm of communications for the cities of…

March 19

Meet Serilda Summers-McGee

“My entire life, I have challenged the status quo. From breaking the cycle of poverty to leaving the warmth of my hometown and everything familiar…

March 10

Meet Sharon Maxwell

“Being a Black woman CEO in a white-male-dominated field is challenging, to say the least. When I started my business Bratton Construction in the early…

February 3

Five tips for tough messages

Sharing a message with employees in response to a world-shaking event can be challenging for even the most seasoned leader. Here are five things to…

February 3

Small mistakes with big consequences

It’s been an intense week. Your team is incredibly busy and moving at lightning speed. Perfect conditions for small mistakes that can have big consequences.…

January 12

The Best of 2020

At Berg & Associates LLC, the best of 2020 was having the privilege of helping tell the stories of how our amazing clients responded to…

December 29

Choose to Challenge

As the leader of an all-women PR team, I can’t wait to see this lineup of powerhouse women communicators announced by the Biden Harris Administration…

December 29

Welcome B&A PR Associate Haley Dowell!

Introducing Berg & Associates’ newest team member, Haley Dowell! Haley is a PR Associate with experience in tech PR leading media relations activities for B2B clients…