About

Berg & Associates is an award-winning PR and reputation resilience consulting firm. We help businesses protect their reputation and build trust with their employees, customers, and community.

Our approach: live your values, know and meet the expectations of your stakeholders, and fulfill your promises.

Shannon Berg, APR
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Shannon Berg, APR

shannon@bergassociatesnw.com
503-347-8822
LinkedIn

Shannon Berg, APR, is the Founder & CEO of Berg & Associates. Shannon has more than 20 years of PR consulting experience and specializes in crisis communications and issues management. Shannon has expertise in litigation PR, labor communications, reputation management, incident response and a broad range of regulatory, employment and industry-related issues. She is an experienced workshop facilitator and has built a suite of trainings to help businesses evolve and elevate their communications skills and crisis preparedness. In addition to advising clients, Shannon enjoys speaking to communicators and industry groups on the role of communications in effective crisis response.

Prior to founding Berg & Associates, Shannon was an owner and managing partner of a regional public affairs firm, where she led issues advocacy campaigns, conducted media and presentation trainings and provided crisis communications, issues management and litigation PR consulting services.

Originally from Detroit, Michigan, Shannon served as the director of communications for the City of Detroit and press secretary to Detroit’s mayor. In that post she played an integral role in the city’s response to the 3-day Northeast blackout of 2013. From there, her crisis communications experience expanded to include class action and high-profile litigation, data breaches, employment and labor disputes, regulatory threats and complex issues management.

Shannon graduated from Wayne State University in Detroit with a Bachelor of Fine Arts degree in public relations. She earned her APR accreditation and is a Leadership Detroit and Leadership Portland alumni. Shannon is FEMA certified in early terrorism warning and response and earned a PRSA masters course certification in crisis communications.

She lives in Southwest Portland with her husband Erik and their children, Charlie, age 9, Frances, age 7, and Ingrid, age 5. When she’s not working or parenting, she’s hitting the trails with Hilda, her standard poodle, training for a trail race.

Megan Deisler
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Megan Deisler

megan@bergassociatesnw.com
LinkedIn

For more than 13 years, Megan Deisler has led successful communication strategies that resonate with her client’s stakeholders, drive customer preference and advance business goals. Megan’s natural talent for building relationships and asking the right questions allow her to gain a deep understanding of her clients’ needs, what success means to them and what their audiences value. Her strong organization skills keep projects and teams moving forward.

Prior to joining Berg & Associates in November 2019, Megan worked at Legacy Health, serving as a senior member of the Public & Community Relations team advising the chief executive officer, senior leadership and clinical teams on effective corporate, crisis and internal communication strategies. Megan also has agency experience having previously worked with Berg & Associates founder, president and CEO, Shannon Berg, at a Pacific Northwest public affairs firm. She worked alongside Shannon to develop and execute public and community relations campaigns, crisis communications training and strategies, and events for a wide range of high-profile clients.

Megan earned her stripes right out of college on Capitol Hill serving as Deputy Press Secretary to a United States Senator. She learned how to run a busy press office where her responsibilities changed almost by the minute. Whether it was organizing national press conferences, staffing the Senator at high-stakes national media interviews, speechwriting, placing stories and opinion pieces, or managing the Senator’s monthly newsletter, there was never a shortage of learning opportunities.

Megan is a native Oregonian who grew up in Portland and went to college at the University of Oregon where she studied Public Relations at the School of Journalism. She still lives in Portland with her husband Eric and her two young boys, George, 4, and Maxwell who was born in June 2019. Together, they enjoy exploring Oregon and all its diverse and beautiful treasures.

Haley Dowell
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Haley Dowell

haley@bergassociatesnw.com
LinkedIn

Haley Dowell serves the full gamut of Berg & Associate clients but specializes in tech PR, with experience leading media relations for B2B clients ranging from large-scale telecom and enterprise companies to start-ups. Prior to joining Berg & Associates, Haley was a senior account executive at a global public relations agency, where she developed the ability to dissect complex and technical stories to build strong narratives for her clients and secure award-winning results.

Haley has built a reputation in the PR industry for her relentless pursuit of excellence. Whether she’s developing a communications plan or managing day-to-day tactics, she always asks herself, “What could we do to make this even better?” She aims to exceed client expectations with best-in-class execution.

Haley juggled multiple internships during college, including a position as an account executive for the University of Oregon’s student-run PR firm and an intern for a Eugene-based PR consulting firm. In both roles, she was responsible for social media development and execution for clients. Haley crossed paths with Berg & Associates founder Shannon Berg while interning at a Pacific Northwest public affairs firm, assisting the team with media monitoring, social media planning, and content development.

She has always had a love for writing and storytelling whether she was writing her own personal short stories or a 1000-word essay for class. Haley attended the University of Oregon’s School of Journalism & Communication where she graduated with a dual degree in Public Relations and Media Studies in 2017.

Outside the office, Haley is also a professional dancer and is currently a part of a local Portland dance company. When she is not working, you can find her at a dance studio taking class.

Megan Forell
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Megan Forell

mforell@bergassociatesnw.com
LinkedIn

A Portland native, Megan’s experience spans 15 years of marketing and public relations. From wrangling NBA players to media coaching engineers and brewmasters, Megan has extensive experience in brand strategy, public relations writing, advertising, strategic planning and event management for iconic brands including McMenamins and Portland Trailblazers.

When not managing her 3-kid circus, Megan enjoys running with friends, exploring Portland’s restaurant scene and planning her next travel adventure.

Jessica Moss
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Jessica Moss

jessica@bergassociatesnw.com
LinkedIn

Jessica draws on two decades of experience as a professional communicator to serve as a powerhouse researcher and content creator for Berg & Associates’ clients. Jessica specializes in making difficult storytelling assignments easy. Have a complex issue? Jessica can turn it into an easy-to-digest set of facts. Want to share your message but don’t know where to start? She will dig in to find the information, people and angle that will make your story resonate with your audiences. Jessica also partners with CEO Shannon Berg to conduct media and presentation trainings.

Starting her career as a television journalist in Florida, Oregon and Washington State, Jessica learned early on how to distill large amounts of information into an accessible story with speed and accuracy. Just prior to her work in public relations, she was the executive producer, anchor and reporter for a weekly magazine-style news program that covered public policy issues for TVW – Washington State’s version of C-SPAN. She gained deep experience on a range of complex legislative and regulatory issues from social services and transportation to education and health care. While at TVW, she produced and hosted documentaries on health care reform implementation and the embattled state ferry system.

Before joining Berg & Associates, Jessica earned her stripes in public relations at a regional Pacific Northwest agency, where she helped build and execute small and large-scale integrated communications and public affairs campaigns on behalf of high-profile clients in a wide range of industries.

Jessica grew up in Florida and graduated summa cum laude from Southern Methodist University’s communication honors program in Dallas, Texas. Today, she is a near graduate of early parenthood with her daughter Margot in kindergarten, and son Cooper following suit soon. Outside the office, Jessica and her husband spend an inordinate amount of time talking about, sourcing and cooking food, and enjoying the amenities of their little pocket of Northeast Portland.

Abby Norwood
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Abby Norwood

abby@bergassociatesnw.com
LinkedIn

Abby received her MFA in Creative Writing from Oregon State University in 2013, where she taught composition and creative writing. She worked as a technical writer in the aerospace industry before pivoting to a role as executive assistant at an international private school.

At Berg & Associates, Abby draws on her experience as both a creator and administrator in her role as Executive Business Partner & Writer. She provides executive-level support to the CEO and works to ensure that the business operates smoothly and efficiently while also collaborating with her team to conduct research and create strong content for clients.

Originally from the St. Louis area, Abby relocated to Oregon to pursue her MFA, eventually making her way to Portland, where she put down roots. She lives in the city with her partner, children, and three dogs, and enjoys kayaking, snowboarding, traveling, and taking advantage of the area’s natural beauty whenever possible.

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